Mario Badescu Campaign

Shillington School project

Campaign project for Mario Badescu hoping to capture the attention of modern and creative people, pushing the brand to expand further than its more traditional target audience. I incorporated specific modern art pieces by James Turrell, Christo and Jeanne-Claude, and Yayoi Kusama into the visual design. Posters were made as duos, hoping to link both a product story and artist story. One poster is focused on the product image itself with a corresponding saying, the other poster is focused on the actual real life art while incorporating stylized facial images meant to complement the art image.

Packaging for campaign echoed poster design incorporating stylized images on outside and inside of boxes as well as bags.

All product boxes and bags made by myself.

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