Dabney Hailey of Hailey Group in the Bay Area, has been teaching Visual Thinking Strategies (VTS) to IDEOers for many years now. Dabney came to me with an ask to elevate her current visual identity with a deck and other digital assets. For this design we turned to VTS itself for inspiration, and see beyond what might be in front of you. How might we see things in a different way, a different perspective? I decided to work with some very well known works of art and manipulate them in a way where you might have to do a double take to see what’s going on in the image. Besides the images, the design of the deck is minimal, classic, sophisticated. There is a frame on each page, echoing a frame for a work of art.