In this startup branding project I decided to take on the home exchange market. With Near + Far the goal was to create a fun, refreshing, and unique identity for a home exchange company that appeals to younger, more contemporary travelers. The brand hopes to convey the excitement of experiencing a new place while feeling comfortable and familiar in where you’re staying. The brand imagery and messaging pushes that feeling of dichotomy which includes images of houses that are both near and far, and sentiments that oppose each other: new and familiar, high and low, home away from home, check in and check out.